Word of Mouth
No paid advertising
One of the most notable details about The Peppered Cupcake is all marketing is in-house. From pictures, website, social media and good ole customer service skills. Although I have a great product which does the talking for me, I feel you can have a good product, but the customer service will carry you beyond good to excellent.
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Of course, I'm gonna give all my credit to our Lord and Creator because without Him the business would not be what it is today. The Peppered Cupcake has become a destination and He deserves all the glory!
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Since 2014 after relocating to Wilmington, NC we have become the #1 dessert and bakery according to Tripadvisor, Yelp and Google. We've been featured in Our State Magazine in NC twice, Southern Living Magazine and a spot on HGTV. I set out to prove that if you had something good enough, folks would advertise for you.
Wilmington Business Journal October 2022
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Southern Living "The South's Best Bakeries 2018
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Mental Floss "The Best Cupcakes in all 50 States"
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Eat This Not That "The Best Cupcake in Every State, According to Yelp"
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Carolina Epicurean "The 9 Best bakeries in NC"
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Pure Wow "50 best bakeries in America"
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