Cont'd "Little Cakes blend savory with sweet"
With gas prices sky-high, Meready found an opportunity to open a shop here in her hometown. Besides cupcakes like maple and bacon or sweet potato with pork cracklins, the shop sells coffee, cappuccinos, lattes and a few other items.
“I always wanted to be in the front line of the coffee thing,” Meready said.
Her idea to bake cupcakes came when she was avidly networking with other business professionals — this is her third business venture. At one of those events, she met some ladies who provided cupcakes.
She had read the book “The Purple Cow” by Seth Godin, which emphasizes transforming a business by standing out from competitors. She gave it some thought and came up with the unusual cupcakes.
The idea spread faster than cake batter when she hit the Internet with her flavorful little cakes. People have learned about her cupcakes and make a point to stop in Kinston, Meready said. They are curious and when they find something unusual, they tell others about it, she added.
“I’ve learned I’ve become a destination,” she said.
Her business partner, Shannon Foster, helps out in the kitchen and manages the business end of the shop, Meready said.
The Peppered Cupcake, 900 Oriental Ave., is open 9:30 a.m. to 6 p.m. Tuesday through Friday and 10 a.m. to 3 p.m. Saturdays. For information, call 252-686-6910 or visit thepepperedcupcake.com.