Word of Mouth
No paid advertising
One of the most notable details about The Peppered Cupcake is all marketing is in-house. From pictures, website, social media and good ole customer service skills. Although I have a great product which does the talking for me, I feel you can have a good product, but the customer service will carry you beyond good to excellent.
Of course, I'm gonna give all my credit to our Lord and Creator because without Him the business would not be what it is today. The Peppered Cupcake has become a destination and He deserves all the glory!
Since 2014 after relocating to Wilmington, NC we have become the #1 dessert and bakery according to Tripadvisor, Yelp and Google. We've been featured in Our State Magazine in NC twice, Southern Living Magazine and a spot on HGTV. I set out to prove that if you had something good enough, folks would advertise for you.